By Priyanka Roshan | July 29, 2025

Top 10 Must-Visit Iconic Locations in Seoul

Seoul, South Korea’s vibrant capital, masterfully blends ancient heritage with modern innovation. Its rich history and dynamic culture are best experienced through these ten iconic locations that showcase the city’s timeless charm and energy.

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1. Gyeongbokgung Palace

The grandest Joseon Dynasty palace, Gyeongbokgung features elegant architecture and the ceremonial changing of guards that captivates all visitors.

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2. Bukchon Hanok Village

Nestled between palaces, this neighborhood showcases traditional Korean houses, offering a rare glimpse into the nation’s architectural legacy.

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3. N Seoul Tower

Perched atop Namsan Mountain, the tower provides sweeping city views, particularly enchanting during sunset and twilight hours.

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4. Myeongdong Shopping Street

A bustling retail district, Myeongdong blends global brands with vibrant street food and Korean cosmetic shops.

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5. Dongdaemun Design Plaza (DDP)

DDP’s futuristic architecture hosts cultural exhibitions, fashion events, and night markets, emblematic of Seoul’s modern creative pulse.

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6. Changdeokgung Palace

This UNESCO World Heritage site harmonizes regal architecture with a serene garden, a tranquil refuge in the city.

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7. Insadong Cultural Street

Renowned for traditional arts and crafts, Insadong offers antique shops, galleries, and quaint tea houses rich in heritage.

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8. Cheonggyecheon Stream

An urban oasis, this restored stream winds through downtown Seoul, inviting leisurely strolls amidst contemporary cityscapes.

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9. Gangnam

Famous for its upscale shopping, trendy cafés, and vibrant nightlife, Gangnam embodies Seoul’s modern luxury and dynamic urban lifestyle.

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10. Lotte World Tower

Dominating Seoul’s skyline, this skyscraper boasts luxury shopping, panoramic observation decks, and one of the world’s tallest structures.

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