Introduction of Semantic Search MakeMyTrip has introduced a new AI-powered Semantic Search feature that allows travellers to find hotels and homestays using natural language queries. Instead of selecting multiple filters, users can describe their needs conversationally — for example, “pet-friendly hotels in Manali with a swimming pool” or “heritage stays near Jaipur forts with parking.”
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Built on MakeMyTrip’s AI framework The feature is powered by the same AI framework that supports the company’s generative AI assistant, Myra. It uses semantic understanding to interpret open-ended traveller queries, identifying intent to deliver more accurate, relevant, and contextual results. This reduces the complexity of searching through filters, helping users reach suitable options more efficiently.
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Contextual results and AI recommendations The AI presents search results with visuals, curated user-generated content, and personalised rankings. It also provides smart suggestions such as “beachfront hotels in Goa” or “Ooty stays with mountain views,” along with contextual tags like “great for families” or “private pools available.” These insights enable travellers to explore new options and make decisions faster.
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Focus on simplifying travel planning Ankit Khanna, Chief Product Officer, MakeMyTrip, said that the company’s goal is to make travel planning as natural as conversation. The new AI Search feature within the stay booking experience aims to simplify one of the most important parts of a traveller’s journey — finding the right stay — by letting the system understand user intent rather than expecting users to adapt to system logic.
Part of a larger AI innovation roadmap This development follows the Beta launch of Myra, MakeMyTrip’s GenAI-based Trip Planning Assistant, available in English and Hindi. Myra supports travellers across the planning and booking journey and will soon expand to other Indian languages. Together, these AI initiatives strengthen MakeMyTrip’s position as India’s leading travel technology company, driving convenience through innovation.
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