Once a symbol of power and productivity, BlackBerry lost its edge in the smartphone race due to a mix of strategic missteps and market changes.
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BlackBerry clung to physical keyboards while rivals embraced sleek, all-touch designs led by the iPhone.
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Apple and Google transformed phones into personal entertainment hubs — BlackBerry didn’t.
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While BlackBerry stayed corporate, users wanted fun, app-rich consumer devices.
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The rushed touchscreen phone was glitchy and frustrating, hurting BlackBerry’s image.
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By 2013, iOS and Android had captured both market and developer attention.
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App World lacked variety, making BlackBerry feel outdated.
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BBM stayed exclusive too long. WhatsApp filled the gap.
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