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Why are brands including e-sports in their sports marketing itinerary?

Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer

By  Storyboard18May 31, 2022 11:30 AM
Why are brands including e-sports in their sports marketing itinerary?
A still from the panel discussion
First Published on May 31, 2022 11:30 AM