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Meeting Amin Lakhani and Amit Jain in Volvoverse 

Mindshare India recently conceptualised and enabled the first-ever EV launch in the metaverse for Volvo Cars in a space called Volvoverse. 

By  Shibani GharatAug 2, 2022 4:28 PM
Meeting Amin Lakhani and Amit Jain in Volvoverse 
Amin Lakhani and Amit Jain in conversation with Shibani Gharat

Over the past few months, Metaverse has received a lot of attention. Some brands are viewing marketing in the metaverse as an opportunity to reach a larger audience in an engaging manner. Increasingly, automakers are getting onto the metaverse bandwagon to enhance their customer experience.

Mindshare India recently conceptualised and enabled the first ever electric vehicle (EV) launch in the metaverse for Volvo Cars in a space called Volvoverse. This is a first-of-its-kind collaboration across WPP agencies.

Watch to find out how and why they did it. 

First Published on Jul 30, 2022 2:14 PM