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In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence

By  Storyboard18Jun 4, 2022 2:39 AM
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Puneet Chhatwal, managing director and chief executive officer, IHCL.

This week on Storyboard18, Puneet Chhatwal, managing director and chief executive officer, IHCL shares his plans under the new brandscape, focus on Ginger and much more.

'AI-enabled advertising will represent more than 90% of all advertising' according to GroupM's report Next10-AI on the technologies and behavior that will shape advertising over the next decade. Ankita Saxena speaks to Kate Scott-Dawkins, global director, business intelligence, GroupM, bout how will advances in AI help marketers, concerns around brand safety with programmatic ad buying & more.

First Published on Jun 4, 2022 2:39 AM