GE's Linda Boff on what it takes to reinvent a 130-yr old brand
GE recently unveiled new brand names for three planned future public companies - GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.
By Storyboard18| Aug 17, 2022 5:40 PM
Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE