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GE's Linda Boff on what it takes to reinvent a 130-yr old brand

GE recently unveiled new brand names for three planned future public companies - GE HealthCare, GE Vernova and GE Aerospace. Shibani Gharat spoke to the company’s CMO to know more about the refreshed identity.

By  Storyboard18Aug 17, 2022 5:40 PM
GE's Linda Boff on what it takes to reinvent a 130-yr old brand
Storyboard18’s Shibani Gharat in conversation with Linda Boff, CMO, GE
First Published on Aug 17, 2022 5:40 PM