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Diageo India's CEO Hina Nagarajan on liquor premiumisation strategies, consumer trends and more

Hina Nagarajan, MD & CEO of Diageo India, shares how the liquor industry and Diageo's portfolio are evolving to meet the needs of a new generation of consumers.

By  Storyboard18Dec 14, 2022 2:46 AM
Diageo India's CEO Hina Nagarajan on liquor premiumisation strategies, consumer trends and more
Hina Nagarajan, Managing Director & CEO of Diageo India

The pandemic had a huge impact on the liquor industry when out of home consumption came to a hard stop. It's been well over a year now since the world opened up and consumption levels got back up again. So how has the year fared for Diageo India, one of the biggest alco-bev companies in the world and in India? We found out from the managing director and CEO, Hina Nagarajan. In an exclusive interview with Storyboard18's editor Delshad Irani, Nagarajan talked about Diageo’s premiumisation strategy, driving sustainability, key consumer trends and more.

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First Published on Dec 14, 2022 2:46 AM