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Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

By  Storyboard18Aug 17, 2022 6:36 PM
Coca-Cola's Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan
Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia

“We will have another incremental billion dollars in the next three years for the home-grown billion dollar brand Thums Ups,” says Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia to Storyboard18’s Shibani Gharat. He also talks about the brand’s new advertising campaign #HarHaathToofan.

First Published on Aug 17, 2022 5:54 PM