Quantum Brief

Nokia redesigns logo, signals a strategy shift as people think it still makes mobile phones

Nokia refreshes its brand, setting sights on leading a world where networks meet cloud. Shares refreshed company strategy to deliver sustained long-term growth.

By  Storyboard18Feb 26, 2023 7:55 PM
Nokia redesigns logo, signals a strategy shift as people think it still makes mobile phones
"This is Nokia, but not as the world has seen us before,” said Pekka Lundmark, President and CEO of Nokia.

Nokia announced at MWC Barcelona 2023 an updated company and technology strategy, and unveiled a refreshed brand, as part of its long-term strategic transformation.

Companies across every industry are looking to digitalization to improve efficiency, flexibility and productivity in a sustainable way. Networks are fundamental to this transformation, and Nokia is uniquely positioned with its best-of-breed portfolio across fixed, mobile and cloud networking technologies.

Pekka Lundmark, president and chief executive officer of Nokia, said, “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility. Our market-leading critical networking technology is increasingly needed by customers and partners in every industry. We see a future where networks go beyond connecting people and things. They’re adaptable, autonomous and consumable. They are networks that sense, think and act, and they maximize the opportunity of digitalization."

He added that Nokia has updated the company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition it is refreshing the brand to reflect who they are today – a B2B technology innovation leader.

"This is Nokia, but not as the world has seen us before.”

Refreshed company strategy

Nokia continues to execute against its three-phased strategy to deliver sustainable, profitable growth. Having completed the reset phase, Nokia will continue to accelerate while laying the foundation for the scale phase as a technology leader and having broadened its customer base. Today’s announcement supports Nokia’s long-term financial targets which were re-iterated with Q4 2022 financial results.

Brand refresh

In line with its updated company strategy, Nokia is refreshing its brand to signal who it is today: a B2B technology innovation leader realizing the potential of digital in every industry. The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation and collaborative partnership.

The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.

First Published on Feb 26, 2023 7:55 PM