comScore

Quantum Brief

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

By  Storyboard18Oct 11, 2022 2:29 PM
Matrimony.com launches Techiematrimony for IT and software professionals to find a match
Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Mumbai, 11th October, 2022: Matrimony.com, India’s leading online matrimony company, today announced the launch of TechieMatrimony, an exclusive matchmaking service for the IT, software and technology professionals, based on its successful history of helping lakhs of IT professionals from different domains find a life partner over the past 22 years.

Of the total IT workforce of 4.85 million, the singles population is estimated at 1.2 to 1.8 M. About 30% of this could be seriously looking for a match at any point in time. Currently, over 5 lakh IT, software and technology professionals are actively looking for a life partner on the Matrimony.com’s matchmaking services including BharatMatrimony, with nearly 30% of them being women in professions such as Software Programmers, Product/ Project Managers, Program Managers, Animators, Cyber/ Network Security professionals, UI/ UX Designers, Consultants, Data Analysts and Data Scientists.

Nearly 80% of the IT/ Software segment engage on the app within the first one week of registration. And 95% of women IT professionals actively search, send and receive interests during that time.

Talking about the service during the launch, Arjun Bhatia, Chief Marketing Officer – Matrimony.com says, “Over the years we have been studying this segment of users and have understood that increasingly they too, like doctors, like to match with someone from a same profession because of the shared lifestyle, work/life balance & similar educational background. Matrimony.com’s success has been its micro market segmentation and our profession/education-based services like DoctorsMatrimony, IIMIITMatrimony and DefenceMatrimony are already doing well. IT professionals will be now able to choose by profession/ specialisation and company too.”

About Matrimony.com limited

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India. Matrimony.com has also launched Jodii – an exclusive matchmaking service for non-graduates, in 9 Indian languages. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora. The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony services and RainbowLuv a matchmaking App for LGBTQIA + community.

First Published on Oct 11, 2022 2:29 PM