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Madison Digital sets up a new creative and social media unit, Madison Loop

Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

By  Storyboard18Nov 22, 2022 11:18 AM
Madison Digital sets up a new creative and social media unit, Madison Loop
Madison Loop has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. (Representational image via Unsplash)

Madison Digital, the digital arm of Madison World, has announced the launch of its digital creative unit Madison Loop. Madison Loop will offer social media management, digital creative development and solutions, SEO, ASO, website development and management, technology solutions, influencer management, and content collaborations. The unit has already developed a portfolio of work for clients including McDonald’s, Vicco, Joy Cosmetics, Raymonds, Pidilite, ePay Later, Godrej Properties, Bandhan Bank, Asian Paints, Zee5, Glide Invest, and Zee Bangla, among others. Madison Loop will be led by Kosal Malladi, vice president, Madison Digital who will continue to report to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.

Commenting on the development, Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “For any creative idea to be successful it needs to be adapted to the syntax of the platform. In Digital the creative idea needs to be expressed across platforms as varied as Instream video, breakbumpers, display, social media posts, microsites, social messaging, influencers, content etc. Under Kosal’s leadership we are very excited to launch Madison Loop that will not only create a platform relevant expression of a creative, but also link it to outcomes using data and tech."

“We need creativity now more than ever. This digital multiverse finally allows us to have a dedicated division to cater to all our clients' creative needs under one roof. The new expansion of Madison Digital under Kosal's leadership will be a great step forward for the company," added Chinchankar.

Talking about his additional role, Malladi added, “I have been a part of Madison since 2014. I have seen digital evolve from a good to have to an absolute must have. Digital, today, can no longer be just about that one video or banner. Media and creative need to work hand in hand to tap into the digital consumer. Madison Loop’s focus is on solving business problems by layering creative magic with ‘data and technology’ solutions. Madison Connect and Madison Automate are tools that have been built by Loop to scale Influencer management and Creative automation respectively. I am really excited to scale Madison Loop”.

Madison Digital has grown 10x in terms of billing in last 3 years, to become a 200 plus employees’ strong outfit with capabilities in branding, performance, and creative solutions. Madison Digital has built its proprietary cloud marketing and automation tools and is one of the few agencies with its own data and tech solutions. Madison Digital does digital work for clients like Marico, Asian Paints, Godrej Properties, Pidilite, Blue Star, Vicco, McDonald’s, Crompton, Snapdeal, Piramal Healthcare, Honda Motors, and many others. Madison Digital is a unit of Madison World which through its 11 companies served last year, as many as 500 Advertisers.

First Published on Nov 22, 2022 10:43 AM