Unpack the big news, trends and shifts in the marketing ecosystem
Web 2.0 has all been about intrusive banner ads, rich media creatives and video ads, but Web 3.0 will completely reinvent how we look at digital advertisements. Here’s how.
Coupled with financial and operational acumen, strategists are trained to gauge the future needs of a client and look for solutions which make them future ready. That makes them solid leaders in a fast-changing marketing world.
Data for marketers can include anything from consent Personally identifiable information (PII), to cookies and Ad IDs.
The younger generation is adventurous and likes taking risks. At the same time, they're sensitive and open-minded. This shows in their ability to come up with unique date ideas that sway away from traditional dating norms.
The Red Lab Report 2022 states that fans are no longer passive consumers but active participants and expect shared ownership which makes them a stakeholder in the creation.