Infectious Advertising has roped in Siddhartha Singh as managing partner and chief operating officer. Singh has returned to advertising after a two-year stint on the client side – as director, marketing and sales at Independence Brewing Company. An alumnus of INSEAD, Singh comes with over twenty-six years of experience - in multinational agencies such as Leo Burnett, Ambience Publicis, Rediffusion, and with boutique agencies like Salt Brand Solutions, Famous Innovations and Hyphen. Commenting on the development, managing partner and CEO of Infectious Advertising, Nisha Singhania said, "We've come a long way in the last ten years. Today, we are a sixty-five-member, digital-first agency for some of India's biggest names – UltraTech Cement, Bayer Crop Sciences, IDFC, and Tata Group, to name just a few. Traditional agencies don't get 'Digital' and digital agencies don't understand 'Brands'. We are unique because we can build brands and create content for a digital-first marketplace. Hiring Siddhartha is a growth hack." Ramanuj Shastry, managing partner and creative chairman of Infectious Advertising, added, "As someone who has worked with Siddhartha before, I can vouch that Sid is loved by both clients and creatives - largely because he belongs to that rare breed of suits who can both 'sell great work' and know 'what keeps the client awake at night. He makes for a fantastic colleague and a great boss. I am delighted to have him as a partner." On his new Singh said, "When Nisha and Ramanuj shared their vision for Infectious, I immediately agreed to partner with them. My primary responsibility will be to create the perfect ecosystem for the seamless delivery of solutions for businesses. Whether born in the old economy or the new, companies today are looking for partners to achieve transformational growth. I believe the time is just right for Infectious."