By Sheetal Kumari | June 02, 2025
Koi are refined, clever carp characterized by their vibrant colors, calm temperament, and long life span — typically exceeding 25 years.
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Their aesthetic appeal, breeding value, and symbolism in Japanese culture make koi strongly sought after by collectors globally.
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In 2018, a koi fish called S Legend fetched a whopping $1.8 million in Japan.
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S Legend was a 39-inch Kōhaku koi, a red-and-white color type that people love for its vibrant patterns.
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S Legend was won by collector Ms. Ying Ying Chung after a heated bidding battle at Sakai Fish Farm.
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Its size, impeccable coloring, and breeding quality made S Legend a worthwhile long-term investment.
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Kōhaku koi can produce as many as 100,000 eggs. Even 1% quality fry could be worth thousands.
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Unfortunately, S Legend died in 2019, only one year after creating history.
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Although gone, S Legend still holds the record as the most costly koi ever sold — a testament to beauty and worth.
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