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YouTube to roll out short-form video service in US to take on TikTok

YouTube had rolled out the feature in India in September 2020, after TikTok was banned in one of its biggest markets.

March 19, 2021 / 09:07 AM IST
Representative image

Representative image

Alphabet Inc’s YouTube is rolling out a short-form video-streaming service on its platform in the United States as it looks to better compete with rival TikTok in the hugely popular category.

The service, Shorts, let users record mobile friendly vertical videos that can be spiced up with special effects and soundtracks pulled from a music library.

"Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the US," YouTube said in a blogpost on Thursday, adding it would weave in newer features on the service like the ability to add text at specific points of the video.

YouTube had rolled out the feature in India in September 2020, after TikTok was banned in one of its biggest markets. Shorts currently records more than 6.5 billion daily views globally, YouTube said.
Moneycontrol News
first published: Mar 19, 2021 09:07 am

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