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Last Updated : Jun 18, 2019 12:08 PM IST | Source: Reuters

Uber to retain Careem brand for now, says CFO Ankur Shah

The $3.1 billion dollar acquisition will make Careem a wholly owned subsidiary of Uber, but the Careem brand and app will remain intact, at least initially.


Uber and Middle East ride-hailing business Careem will remain separate entities until at least the first quarter of 2020, when Uber's acquisition is expected to close, Careem's CFO said on June 18.

The $3.1 billion dollar acquisition will make Careem a wholly owned subsidiary of Uber, but the Careem brand and app will remain intact, at least initially.

Maintaining two separate brands in the same market is better for competition, Ankur Shah said at a financial conference in Dubai.

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First Published on Jun 18, 2019 11:59 am
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