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Barack and Michelle Obama to end exclusive podcasting deal with Spotify: Report

Higher Ground - the production company run by the former President and First Lady, is seeking a multi-million deal elsewhere as their deal with Spotify expires this year.

April 22, 2022 / 04:17 PM IST
Former US President Barack Obama and former first lady Michelle Obama

Former US President Barack Obama and former first lady Michelle Obama

Barack and Michelle Obama are leaving Spotify amid reports of frustration over the terms of their multimillion dollar deal to exclusively work on podcasts with the streaming giant, Guardian reported quoting Bloomberg.

The former President and former first lady of the United States announced in 2019 they would partner exclusively with Spotify to release podcasts through their media company Higher Ground, in a deal rumoured to be worth $25m.

Also Read: Michelle Obama, Indra Nooyi among nine chosen for Women's Hall of Fame

Renegades: Born in the USA, Barack Obama’s show with musician Bruce Springsteen, and The Michelle Obama Podcast, have both been huge successes for Spotify.

According to sources quoted in the report, Higher Ground - the production company run by the former President and First Lady, is seeking a multi-million deal elsewhere as their deal with Spotify expires this year.

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Higher Ground is reportedly negotiating with Amazon's Audible and iHeartMedia, according to media reports. Neither Spotify nor the Obamas have confirmed the development.

The Obamas are exiting Spotify after "being frustrated with the company's exclusive terms", as per reports. Their production company also disagreed with Spotify over how many of its shows would feature Barack and Michelle Obama. Higher Ground's current deal with Spotify runs through October this year.
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