Apple Inc teased its metaverse ambitions on Thursday as CEO Tim Cook talked expansion of the company's augmented reality apps, prompting strong investor response.
The company has 14,000 AR apps on its App Store, and Cook suggested this number will rise with further investment.
"We see a lot of potential in this space and are investing accordingly," said Cook, in response to a question about its plans for the metaverse, a broad term that generally refers to shared virtual world environments that people can access via the internet.
Apple analyst Ming-Chi Kuo and Bloomberg have reported Apple plans to introduce an AR headset by this or next year with glasses to follow later. Apple has not yet publicly acknowledged these plans.