Moneycontrol

Budget 2023Budget 2023

PARTNERS

  • Tata AIA Life Insurance
  • Hafele
  • Motilal Oswal
Live Now : Nifty Banker 3.0 | India's First Retail Index Traders Online Conference.
Budget 2023
Budget 2023
you are here: HomeNewsWorld

Apple CEO Tim Cook escalates battle with Facebook over online privacy

“Too many are still asking the question ‘how much can we get away with?’ when we should be asking ‘what are the consequences?’” Cook said.

January 29, 2021 / 09:52 AM IST
Tim Cook, CEO of Apple, attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. (Image: Reuters)

Tim Cook, CEO of Apple, attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. (Image: Reuters)

Apple CEO Tim Cook fired off a series of thinly veiled shots at Facebook and other social media companies Thursday, escalating an online privacy battle pitting the iPhone maker against digital services that depend on tracking people to help sell ads.

“Too many are still asking the question ‘how much can we get away with?’ when we should be asking ‘what are the consequences?’” Cook said. “What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations? What are the consequences of seeing thousands of users join extremist groups and then perpetuating an algorithm that recommends more?”

Speaking at a virtually held International Conference on Computers, Privacy & Data Protection, Cook said it’s “time to stop pretending that this approach doesn’t come with a cost — of polarization, lost trust and yes, of violence.”

Cook never specifically named Facebook or any other company. But his remarks left little doubt that his missives were aimed at the social media sites that have been criticized for enabling conspiracy theories, hate speech and political misinformation that culminated in the Jan. 6 insurrection that overtook the U.S. Capitol while Congress met to confirm the election of President Joe Biden.