JioCinema to power IPL 2023 with VR experience, vernacular commentary, fun parks & more

Brands will be able to see all the ad assets available to leverage on JioCinema during IPL and it will give advertisers the choice to pick their budget and target audience through a media planner. This will also give smaller brands an opportunity to put themselves on the front at a lesser cost.

Viacom18, the digital rights holder of the Tata IPL, also plans to introduce 'Fun Parks' planned to engage with the cricket-loving communities across the country, including Tier 1 and Tier 2 cities.

Moreover, the user interface is designed such that a viewer can check match-related stats, and real-time graphics while the match is live. For instance, one will also be able to read fun facts such as which player has run the most across the field during a particular match.

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Watching the cricket match in a 360-degree VR feed using JioDive is another unique proposition JioCinema is set to offer. Viewers will also be able to access live commentary, and pre and post-show analysis by experts in 11 languages including Marathi, Gujarati, Bhojpuri, Tamil, Kannada and Malayalam – a first in the history of Indian cricket.

Content consumption in India is rapidly moving towards digital platforms, eliminating the barrier of accessibility. From a statistical viewpoint, the reach of IPL on television reduced to 360 million viewers compared with 405 million viewers in 2020. There are 825 million internet users in India, out of which 792 million use mobile internet.

Disclaimer: Moneycontrol is a part of the Network18 group. Network18 is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.