In the advertisement, instead of exuding the stoic calm that reflected on the IAF pilot’s face, the model looks jumpy and frightened.
A World Cup advertisement released by Pakistan meant to tickle the funny bones has struck the wrong chords in India. As the two countries are preparing to face each other on June 16, our neighbouring country made a commercial surrounding the capture of Indian Air Force pilot Abhinandan Varthaman.
The advertisement by Pak's Jazz TV is a mimicry of Wing Commander Abhinandan’s video shot by the Pakistani armed forces after he was taken captive a day after the Balakot airstrikes.
A model sporting gunslinger mustache, mutton-chop beard just like that of the IAF officer with a trademark India team blue jersey can be seen being interrogated on camera.
Jazz TV advt on #CWC19 takes the Indo-Pak air duel to new level. It uses the air duel over Nowshera and Wing Co Abhinandan Varthaman's issue as a prop. @IAF_MCC @thetribunechd @SpokespersonMoD @DefenceMinIndia pic.twitter.com/30v4H6MOpU
— Ajay Banerjee (@ajaynewsman) June 11, 2019
Also, similar to the original video of the wing commander, where he can be seen sipping tea, with his face swollen and bruised from a severe beating, the model, too, sips away from his cup while being interrogated.
However, instead of exuding the stoic calm that reflected on the IAF pilot’s face, the model looks jumpy and frightened.
Towards the end of the ad, when the model is finally allowed to leave, as per the script, he is stopped and asked to return the teacup – alluding to the World Cup here.Twitter users in India weren't happy over the racist and mocking tone of the advertisement and immediately came out to slam it and it even criticised the ICC for not acting on this.
— Ritayan Basu | ঋতায়ন বসু (@ritayanbasu) June 11, 2019
Abhinandan’s Capture Mocked in Racist #Pakistani Ad For World Cup Clash Against #India. This is how #racism, #nationalism and #sports combines to produce toxic outcomes. Entirely unnecessary. #CWC2019 #crickethttps://t.co/7gcMx2CxjI— Swati Parashar (@swatipash) June 11, 2019
2 hrs ago, Pak’s Jazz TV advertises Ind-Pak WC match with IAF pilot Abhinandan's spoof. @ICC Is this not a step taking sports towards political side? Sports doesn't allow anyone to hurt or question someone's patriotism. #DhoniKeepTheGlove @BCCI@DefenceMinIndia @narendramodi pic.twitter.com/ZMGO5cc64X
— Tushar Bansal (@tushartb2305) June 11, 2019
Captain Abhinandan Varthaman was taken captive on February 27 after his jet was shot down while averting an attempt made by the Pakistani air force to intrude into Indian air space. He was kept in Pakistan military’s custody for 60 hours before being released as a “goodwill gesture”.Subscribe to Moneycontrol Pro and gain access to curated markets data, exclusive trading recommendations, independent equity analysis, actionable investment ideas, nuanced takes on macro, corporate and policy actions, practical insights from market gurus and much more.
Dear @icc what happens to your moral code of conduct when @TheRealPCB mocks india AIF pilot abhinandan with their tv advert. Or only your special focus was only on @msdhoni @BCCI ? @Ra_THORe kindly acknowledge please, this is utter disgrace pic.twitter.com/QJLJu5l1r6— Abhiemanyu Tyagi (@abhiemanyu) June 11, 2019