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Business lessons from DAZN, a streaming service being called the ‘Netflix of sports’

DAZN is shaking up the sports streaming market by taking on big networks. Here are some rules of survival and success from its story.

August 27, 2021 / 01:25 PM IST
Sir Leonard Blavatnik, the UK's richest man, owns DAZN - a sports streaming service. (Image: Reuters)

Sir Leonard Blavatnik, the UK's richest man, owns DAZN - a sports streaming service. (Image: Reuters)

You must be living under a clunky old TV if you haven’t heard of DAZN.

Pronounced ‘Da Zone’, and launched in 2015, the UK-based streaming service provider has emerged as a force in sports television. It has boldly won the rights for the Serie A over the more experienced Sky, signed up Cristiano Ronaldo as a brand ambassador and has shown no coyness about its ambitions.

Last month, DAZN CEO James Rushton told Deadline that they simply wanted to become the largest and most important sports streaming platform around the world.

Men’s football aside, the company is betting big on boxing, women’s football and Netflix style docu-series on athletes, among other things. In December 2020, it launched its service in over 200 countries, including India, according to some reports.