The Cannes Lions Festival has brought a new award this year, called the Lion of St. Mark. It is the Lifetime Achievement Award for contribution through the advertising industry and it goes to Sir John Hegarty, Founder and Worldwide Creative Director of BBH.
CNBC-TV18's special show Storyboard gets talks exclusively to the pioneer on the award and his book. Below is a transcript of the interview with Sir John Hegarty. Q: Between this award and a book called 'Hegarty on Advertising' which you released earlier this month, this must be a whole lot of reflection and memory flashback, isnDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
