CNBC-TV18's Lessons in Marketing Excellence starts its Season 4 at the National Institute of Industrial Engineering is a unique management institute campus. The institute mandate is to turn the best technical talent into the best managers.
Nitie's relationship with LIME is a very special one. In 2009, the fabulous team representing Nitie beat popular favourites IIM Ahmadabad at the first LIME grand finale to become the first winners of Lessons in Marketing Excellence.
Since then, the teams from Nitie have worked very hard to live up to their institute's reputation but have never managed to make it to the finals. They finished 9th in Season 2 and 11th in Season 3. So, this season one can look forward to seeing how hard they work to clinch a spot in the finals for the second time.
Today's case study comes from the USD 6.2 billion global IT giant HCL. This home grown company that has a presence in over 30 countries has challenged the teams from Nitie to come up with an effective corporate brand strategy.
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