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Last Updated : Jun 17, 2012 12:54 PM IST | Source: CNBC-TV18

It wasn't easy growing in India, says Audi India's MD

Audi entered the Indian luxury car market in 2007 and since then it has been growing at a fast pace. It bagged the number two spot from Mercedes Benz and now it has now got its eye set on BMW.


Audi entered the Indian luxury car market in 2007 and since then it has been growing at a fast pace. It bagged the number two spot from Mercedes Benz and it has now got its eye set on BMW.


Audi has launched a spree of vehicles in its race for the first spot in the luxury car segment. Overdrive’s editor Bertrand D’Souza caught up with Audi India’s Managing Director Michael Perschke in an exclusive interview to find out more about their ambitious plans in India.

"India wasn't easy. In Europe we had a long history where we moved from more conservative design in the 80's, 90's and 2000 to 2010 plus while in India we started only in 2007. So, of course from day one we positioned ourselves as a very progressive brand, very design oriented," says Perschke.

Besides, catch Bertrand behind wheel of Audi’s new offering in the premium compact segment - the A3. Can this latest car from Audi’s stable help Audi to get near the number one position in the luxury car market?

Watch entire episode for all the action



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First Published on Jun 16, 2012 03:18 pm
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