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Music channels are getting the music back

After a long list of non-performing reality shows all the music channels are turning back to the old ways. CNBC-TV18's Pavni Mittal finds out if the non-music programming experiments of the past that have failed.

November 23, 2011 / 17:19 IST
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After a long list of non-performing reality shows, all music channels are turning back to the old ways. CNBC-TV18's Pavni Mittal finds out if the non-music programming experiments of the past have failed.

Who all are getting the music back:

Music channels are discovering something new these days - and that's good old music! MTV has upped the share of music in its programming mix from 30% last year to 50% this year and has invested behind big music shows like Coke Studio, Roots and Unplugged since July. Masti has also made this U-turn by scrapping its comedy shows. The four new channels that were launched this year are also focusing on music. For complete show watch the accompanying videos
first published: Nov 19, 2011 03:59 pm

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