After a long list of non-performing reality shows, all music channels are turning back to the old ways. CNBC-TV18's Pavni Mittal finds out if the non-music programming experiments of the past have failed.
Who all are getting the music back: Music channels are discovering something new these days - and that's good old music! MTV has upped the share of music in its programming mix from 30% last year to 50% this year and has invested behind big music shows like Coke Studio, Roots and Unplugged since July. Masti has also made this U-turn by scrapping its comedy shows. The four new channels that were launched this year are also focusing on music. For complete show watch the accompanying videosDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!