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Shark Tank judge's first business idea that ‘never saw light of the day’

In a recent LinkedIn post, Vineeta Singh reflected on the difficulties she encountered while on her entrepreneurial journey.

April 29, 2022 / 08:38 AM IST
Vineeta Singh is the CEO and co-founder of beauty brand SUGAR Cosmetics. (Image credit: Twitter/@vineetasng)

Vineeta Singh is the CEO and co-founder of beauty brand SUGAR Cosmetics. (Image credit: Twitter/@vineetasng)

Vineeta Singh, the chief executive officer of beauty brand SUGAR Cosmetics, knows the struggle of building a business all too well.

In a LinkedIn post on April 28, Vineeta Singh, who was a judge on startup reality show Shark Tank India, reflected on the challenges of creating something for women as a woman entrepreneur.

Singh revealed in her post that SUGAR Cosmetics was not her first business idea.

"Fifteen years back when I first thought of starting up, I wanted to start a lingerie business," she added. "While that business plan never saw the light of day, in all my interactions with industry experts and venture capitalists, I realized something."