Snapchat has offered $10,000 as a prize to the "biggest NFL fan" as part of its Super Bowl initiative. The #NFLSuperFan contest reward will go to a diehard gridiron (North American football) fan.
The app has also announced a second competition #SuperBowlSnacks for fans who like the Super Bowl for the food rather than the football. For this, Snapchat will split $5,000 among users of Snap’s TikTok competitor.
Wait’ll you see this @nfl @NFLonCBS AFC Championship pregame show! pic.twitter.com/ktNl3teq5l— Snapchat (@Snapchat) January 29, 2023
The app known for its disappearing content has introduced special features for Super Bowl including new lenses, and new getups for Bitmoji characters.
As Snapchat continues to buy into augmented reality, it is adding new filters to its AR Lenses. Fans can try on virtual jerseys to support their teams, turn their likeness into a bobblehead, or check out a Lens version of State Farm Stadium in Arizona where the Big Game will be held, Tubefilter reported.
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Meanwhile, NFL Commissioner Roger Goodell used his annual pre-Super Bowl speech to highlight the "extraordinary" growth in popularity the league is enjoying internationally saying there would be no turning back from making the sport truly global.
Speaking in his "State of the League" address ahead of Sunday's championship clash between the Kansas City Chiefs and the Philadelphia Eagles, Goodell said he had been overwhelmed by the response of fans in Europe to the league.
"Every time we play a game whether it's in the UK or Germany, it's just extraordinary to see the reaction of the fans," Goodell said.
"When we went to Germany, I don't think any of us would have anticipated the kind of reaction we got there," he added.
(With inputs from AFP)
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