HomeNewsTrendsMoney isn't enough to buy a 18 lakh jacket from this brand. You need to fill a questionnaire

Money isn't enough to buy a 18 lakh jacket from this brand. You need to fill a questionnaire

One of the brand's customers, Mac Bass, a 32-year-old copywriter, owns a jacket featuring his favorite hockey team’s logo, his wife’s name, and even the Empire State Building. 'Every time I wear it, I'm shocked by how many people come up to me,' he said.

Unlike most luxury brands that thrive on exclusivity through scarcity, Bode’s approach is different. (Image credit: Bode/Instagram)

first published: Oct 8, 2025 02:22 pm

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Money isn't enough to buy a 18 lakh jacket from this brand. You need to fill a questionnaire

One of the brand's customers, Mac Bass, a 32-year-old copywriter, owns a jacket featuring his favorite hockey team’s logo, his wife’s name, and even the Empire State Building. 'Every time I wear it, I'm shocked by how many people come up to me,' he said.

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