The campaign aims at reducing vaccine hesitancy, build capacity of vaccine centres and ease the access to COVID vaccine for people in most difficult-to-reach localities.
The COVID-19 infection has wreaked havoc across the globe with over a 187 million confirmed cases and more than 4 million deaths so far. India is the second highest contributor of cases with more than 30 million people affected and 4.1 million lost their lives to the virus. While the world struggles to find a cure for COVID-19, the vaccine has brought a hope to many to protect themselves and their families from the deadly infection.
India started the vaccination program on 16th January 2021 and is currently second highest in the world in terms of vaccine doses administered. While the number of doses is very high, considering the population of India i.e. 1.38 billion, only 22.3% have received the first dose and 5.52% have received both doses. These numbers are also more populated by the metro cities such as Mumbai and Delhi while the vaccination in rural and tribal population of the country which constitutes to more than 65% is still low. Multiple factors are responsible for the slow progress of vaccination of which the most prevalent is vaccine hesitancy.
India has huge amount of resources on the Covid-19 vaccination program but still unverified information and myths about the vaccine prevail in the communities. To ensure credible information is provided to people with lack of technological resources and education, Federal Bank in collaboration with Network 18, United Way Mumbai and Apollo Hospitals launched project Sanjeevani- A shot of life. The project aims at reducing the vaccine hesitancy, build capacity of vaccine centers and ease the access to Covid vaccine for people in most difficult to reach localities. The project is currently operational in 5 districts of the country viz. Amritsar, Dakshin Kannada, Guntur, Indore and Nashik and targeting 5 lakhs plus individuals in 1000 villages. Launched on April 7th 2021, on the occasion of World Health Day, the campaign till date has reached to more than 2 lakh people through mass awareness activities and one to one health enquiries. 10735 people have been assisted in registration for the vaccine on the Cowin portal and 4304 have availed transport facilities organized for people to go to the vaccine centers. While the campaign and the team working on ground continue their efforts to assist people get vaccinated, the vaccine hesitancy still prevails in areas which lace lack of technological connect. Wrong information is leading to many people not being ready to communicate with the team members and unwilling to go for the vaccine.