Zerodha, which has long focussed on staff health-related initiatives, has announced a new challenge that will fetch bonuses for successful employees. A lucky competitor could even win Rs 1 0 lakh.
CEO Nithin Kamath said the challenge would involve burning at least 350 calories a day.
The goal can vary. On the company's fitness trackers, there will be an option to set daily targets. "Anyone meeting whatever goal set on 90% of the days over the next year gets one month's salary as a bonus," Nithin Kamath said.
Kamath said his company was trying its best to motivate employees to be active while working from home.
In April, Zerodha had announced incentives for employees for losing weight .Kamath had said that employees with a body mass index (BMI) lower than 25 would be given half a month's salary as bonus. He added that if, by August, an employee can bring their BMI under 24, they would receive the salary of another 15 days as bonus.
The announcement had to backlash on social media. Many argued how that the initiative was discriminatory and could lead to the body-shaming of people who do not fit into BMI standards.
Kamath then provided an explanation saying, his idea had been to "nudge everyone to move, adding that sedentary lifestyles were as injurious as smoking.
"I know BMI isn’t the best measure to track health and fitness, but it is the easiest way to get started," he had said. "With health and most other things in life, the most important bit is to get started."
Kamath has also spoken about how he ate healthy and exercised to shed the weight he gained during the coronavirus lockdown.Read: Home food and daily workout as Zerodha CEO Nithin Kamath fights lockdown flab