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What salaried individuals want from their bank

As per experts in the banking industry, working professionals rely heavily on technology for managing their day-to-day operations.

January 18, 2021 / 10:46 AM IST

Kshitij Gupta, 37, recently upgraded his debit card to one that complemented his lifestyle. It came loaded with better offers and gave extra reward points on shopping, eating out, entertainment and so forth.

Rini Roy, 29, who was tired of her bank’s poor customer care services, switched over to another bank to get personalised and reliable assistance when required.

Gupta and Roy are among an increasing number of job holders seeking banking options more suited to their lifestyles. Increasingly, the salaried class, many of whom belong to the millennial cohort (1981-1996), are looking for hassle-free banking services that promise a seamless journey.

Today, these professionals, especially those with larger disposable incomes, prefer conducting banking activities with minimal fuss — using mobile apps for money transfers, checking financial statements on the go, opening investment accounts effortlessly.