HomeNewsTrendsFeaturesAccenture B-School Next-Horizon Strategy Challenge inspires young business leaders to reinvent the future

Accenture B-School Next-Horizon Strategy Challenge inspires young business leaders to reinvent the future

The sixth edition of the Accenture B-School Next Horizon Strategy Challenge on the theme of ‘Modernising Industries; Reinvention Starts Here’ saw participation from over 8,400 students from India’s top B-Schools.

September 30, 2022 / 16:53 IST

As disruptions go, the past 2-3 years have upended conventional business models more than ever. The erstwhile traditional models of business have given way to digital-first ones where the lines between business and technology have blurred. Decisions are now increasingly being backed by data and analytics. This approach has offered new revenue-making opportunities and has the potential to make a direct impact on the bottom line.

The era of “digital transformation” is well and truly here where every organisation worth its salt sees it as a catalyst for growth. And the quest to become a data-driven organisation and gather insights isn’t an easy one. It requires a combination of entrepreneurial instincts, creative thinking and analytical thinking. Over many decades, Accenture has brought its invaluable consulting experience across different industries to address challenges and deliver measurable, value-led outcomes.

In that light, at the Accenture B-School Next Horizon Strategy Challenge 2022, budding young talent competed to showcase their consulting prowess. This sixth edition of the annual event has put “modernisation of industries” in the spotlight. The competition invited the brightest minds in the country from the top business schools to come up with interesting and disruptive approaches to complex problems.

Over a month, more than 8,400 participants from India’s leading 16 business schools contested for a place in the finals. The challenge, conducted in a hybrid-mode, opened with teams comprising four members each. A rapid-fire quiz round was followed by a business simulation round where they wore the hat of a CEO to offer their take on profitability. 160 teams were shortlisted and made presentations to Accenture leaders across different industries ranging from banking, communication, media and technology, consumer goods, retail, energy, industrial, mobility and life sciences. The platform offered an opportunity to students to come up with innovative approaches to address complex problem statements across industries.