Raising the bar
Wine sales have risen 217% in 2010 over sales in 2009
January 22, 2011 / 12:39 IST
By: Jasodhara Banerjee/ Forbes India
Wine sales have risen 217% in 2010 over sales in 2009 
An increasing number of Indians are sipping on wine. Or maybe the same lot of us are just guzzling more of it. Either way, wine sales have risen 217 percent in 2010 over sales in 2009 according to Myles Mayall, wine advisor to The Wine Society of India. (In previous years, growth in sales has been about 25% a year, with 2008-09 seeing a dip, thanks to the R-Word.)
Sula Vineyards, for instance, sold 2.6 lakh cases in 2010 and is looking at pushing that figure to 3.5 lakh in the next year, mostly in the premium segment. Sula, however, predicts that there will be about 50% rise in the growth of imported wines.
Sula, that brags a 50% share of the wine market in India, is also hopeful of a growth of 20-25% in the coming year and a growth of 20% in the two years after that.
Also blossoming: Wine appreciation sessions. You
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