Why US business school efforts to recruit more diverse faculties are failing

Most business school students in America go through college without being taught by a Black or Latinx professor. Reasons include poor understanding of diversity and problems with criteria for hiring based on merit.

May 11, 2021 / 10:57 AM IST
Representational image.

Representational image.


By Sonya A. Grier, American University Kogod School of Business

Despite the increasing diversity among America’s college students, business school professors remain overwhelmingly white.

In US business schools, Black and Hispanic individuals make up 23.2% of students, yet only 6.7% of the faculty.

As a researcher with a long-standing interest in the reasons business schools lack diverse faculty, I – along with marketing professor Sonja Martin Poole – set out to examine how business schools select their faculty. We did this by talking to 21 Black and Hispanic professors who have served on search committees at business schools throughout the US. We discovered four major reasons professors of colour often get screened out of the process.

1. Race is unmentionable

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Search committees rarely have open conversations about race as they search to diversify their faculty, the professors in our study told us. They described conversations about race as “anemic” and “uncomfortable”, which in turn led people to avoid the topic.

As one professor in our study stated regarding race, “If we don’t talk about it we don’t have a problem.”

The faculty members in our study described a variety of reasons they believed search committees avoided talking about race. These include different beliefs about fairness and fear of saying something that could lead them to be seen as racist. The silence on race ended up creating a perception among the Black and Hispanic faculty members in our study that the search committees were not concerned with racial justice.

When discussions about race are hampered, we believe it makes it more difficult to recruit diverse faculty.

2.‘Diversity’ is poorly understood

Faculty members told us that many of their colleagues thought their school was already diverse since the schools had business professors from around the world.

This view is at odds with most diversity efforts in American higher education, which aim to increase Black and Hispanic faculty members from the US because of historical disadvantages that both groups have faced in America.

Others discussed broad views of diversity, which included sexual preference, gender orientation and diversity of thought as important criteria.

The absence of a clear definition of diversity enables individual search committee members to define or interpret diversity as they see fit. It also makes it difficult to assess whether diversity goals are actually being met.

3. Blind faith in ‘colourblind’ criteria

Even though search committees were using supposedly merit-based or “colourblind” criteria, Black and Hispanic candidates still got screened out of the process.

For instance, search committees might consider the number of times a candidate has been published in an academic journal. But this ignores the fact that many Black and Hispanic scholars may study race-related topics, which are largely absent from and marginalized at top-ranked marketing journals. The rank of a journal where an article is published is used to assess faculty members for tenure and promotion. Publication at top-ranked journals is typically a requirement for tenure at most universities.

Search committees also consider the status of the school from which the candidate received their doctorate, as well as who was their adviser. Historically, elite schools have had limited racial diversity among their faculty. Even potential Black and Hispanic doctoral students face biases and are the least likely to receive responses from faculty as they seek academic mentors and support.

Search committee members also told us that hiring committees often do not value the extra work that many Black and Hispanic doctoral students perform. This extra work includes mentoring students of colour, consulting with administrators on issues related to Black and Hispanic populations and serving as what the study participants viewed as being “token members” on various committees.

4. Hierarchy and gatekeepers matter

Faculty members in our study felt they were invited to be on search committees to be the token “diversity voice.” But the presence of Black and Hispanic faculty members on search committees does not necessarily lead to the hiring of diverse candidates. The reason is that powerful committee members – such as the department chair and full professors – often determine who is eventually hired.

Given Black and Hispanic faculty members were often “the only one” from their group on these search committees, and rarely at the full professor level, typically they felt they had to go against the grain to disrupt any observed bias.

At business schools that had more racially diverse faculty, some participants told us that there were strong diversity advocates in senior administration or on the faculty. This suggests that strong diversity advocates – not the hiring practices these schools have in place – are what’s yielding a diverse faculty. Once those advocates leave, future hires may not be as diverse.

Despite improvements in faculty diversity, many students leave college without ever having learned from a Black or Latinx business professor. The absence of racially diverse faculty cheats students out of a high-quality education by limiting their exposure to the views of educators from diverse racial backgrounds.

In order to bring about more diversity among business school faculty, I believe colleges and universities must acknowledge the various ways race influences faculty hiring in order to find ways to make hiring more inclusive.

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By Sonya A. Grier, Professor of Marketing, American University Kogod School of Business

This article is republished from The Conversation under a Creative Commons license. Read the original article.
Associated Press

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