Despite a slowdown in the automobile sector, the luxury car segment is seen to be improving.
As per the latest reports, luxury automobile maker Mercedes-Benz India delivered over 600 cars across markets during Dhateras.
The overwhelming response can be attributed to several customer-centric initiatives taken by the carmaker in India. In an interview with Moneycontrol, Rohan Talwar, Executive Director, T&T Motors Pvt. Ltd, said the Indian consumers will come back.
Speaking about initiatives taken by Mercedes-Benz, Talwar said the company has been rolling out packages, innovative financial solutions, ease of purchase, road-side assistance, etc. to attract more buyers. To cater to the millennial population, the luxury carmaker has increased its digital spends and has presence on Facebook, Instagram and YouTube.
Besides, Talwar also spoke about the exciting pre-owner car sales segment, Mercedes Wishbox and future plans. Watch the full interview here to know moreThis is a partnered postGet access to India's fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code "GETPRO". Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app.