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Sunil Gavaskar, Madhuri Mishra and lessons in influence 

It is not only social media that makes an influencer. It is the resolve, the purpose and the consistency in work that makes an influencer.  

March 13, 2021 / 09:16 AM IST

Note to readers: Soch to Success is a weekly column to enhance critical thinking skills for you to achieve success. Each article is packed with insights, tools, and a roadmap to action.

He stuffed hand towels in the front pockets of his trousers to make them work like thigh guards and she, far away from him, walked nearly eight kilometres a day to accomplish her mission. He created a path, she knocked on doors. He flew from country to country; she went from village to village. He retired years ago; she retired from service last week. Both unique in their pursuit but both built bridges that we’re all walking on today. The two, unknown to each other, have influenced our lives in the largest possible way—in cricket and in vaccines

This month, the cricketing world and India celebrated Sunil Gavaskar for accomplishing what no other Indian had done before. March 6 was the 50th anniversary of Gavaskar’s test debut against the West Indies in Port of Spain, Trinidad. He made 774 runs in that series, which is still a record for most runs by a debutant in a series.

“Gavaskar’s feat signalled a change in mindset for Indian cricketers. The belief that his achievement gave the team showed up in the sport and how India battled with the opposition, often in the lion’s den. Given the pittance that sportspersons were paid then, his feats catapulted him into India’s first sports superstar, opening up opportunities for endorsements,” said an article

Gavaskar said in an interview that during his early days, there was no gear for protection—no helmets, no thigh guards. They just went on. No paraphernalia. What he remembers today is the feeling of pride and happiness when he first wore the India cap. 

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The summer of 1983

In 1983, the iconic year for Indian cricket, in a small town, Madhuri Mishra, far away from cricket, defied her family and circumstances to become a health worker. This was almost five years after the launch of the nationwide immunisation programme. Mishra retired from service in March.

Before we move ahead, here is a quick note on the immunisation programme: smallpox was eradicated in 1977 and the first version of the national immunisation programme was launched in 1978 as Expanded Programme of Immunization (EPI) with the introduction of BCG, OPV, DPT and typhoid-paratyphoid vaccines. The EPI target was at least 80 percent coverage in infancy. The vaccination was offered through major hospitals and largely restricted to urban areas and thus understandably, the coverage remained low. EPI was rechristened and launched as Universal Immunisation Programme (UIP)  with some major changes on November 19, 1985. UIP’s aim was not only to increase production and distribution capacity but also to rapidly increase immunisation coverage and reduce mortality. It meant phased implementation—all districts to be covered, including a district-wise system for monitoring and evaluation. 

District-wise monitoring meant health workers on the ground. This is where Mishra stepped in. For 30 years, Madhuri, now 60, walked 8 km a day to remote villages and immunised those with least access to healthcare. 

In an interview, she said, “The first few years were very tough. People didn't want to get immunised.” Myths and rumours like vaccines can cause infertility or will make them sick were her battles. “But I’d keep walking, stopping at villages and vaccinating children. It had to be done. At times, people would misbehave. At others, they wouldn't let me enter. I would keep going back, sometimes with others who had vaccinated their children until I could convince them,” Mishra said. She barely took a day off. Her ward managers said wherever she went, there was a surge in mass immunisation. Such was her influence. 

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This week, a friend tweeted, “Khushi ke aansoo (tears of joy)” with a picture of her parents after they got vaccinated for Covid in a small town in Bihar. Anywhere you see, whether it is social media, neighbourhood, or within the household, there are signs of relief on getting the vaccine.

Wide smiles behind masks, gleaming eyes, these are not just pictures of hope but also pictures of faith—vaccines are here for real. 

Relentless pursuit 

Gavaskar went from country to country, putting India on the world map. Mishra went from village to village, carrying vaccines and determination in her bag. He didn’t have a helmet to protect himself. She didn’t have vehicles to cover the distance. He batted so confidently on his debut that he created a bridge for Indian cricket on the world map. She walked for days and years, so that no one was left behind in her area. He created a path for fellow cricketers, more money flowed in, more cricketers gained success. She opened doors for healthy living, more villages and more districts were covered. Both of them crossed the bridge for many others. Both of them influenced their world—the world of cricket and immunisation. 

In today’s Habits for Thinking, we will look at developing mental notes through events around us. Two large events took place in the last few days—the 50th anniversary of Gavaskar’s debut and the Covid vaccination drive started for those aged above 60 and above 45 with comorbidities. The two stories—of a legendary cricketer and a nurse from Agra—are the anchor of these mental notes. And, the note is on the power of influence and how these influencers have created a new culture in their fields. 

Gavaskar was not the first cricketer to get noticed by the world but he made a mark and it still carries weight. Mishra is just one story about healthcare workers. If you had a baby at home in the mid-2000s, you will remember healthcare workers coming home to give polio drops. I remember the shock and surprise of seeing the same lady coming to give my daughter her polio drops even after we shifted home. She had managed to find our new address and came on time to ensure that our baby didn’t miss the dose. 

Influencers, as we have seen in the case of Gavaskar and Mishra, are not made by social media. This Habits for Thinking edition is dedicated to the power of influence that has become the bedrock of a culture. 

Cricket is the visible culture in our country. Immunisation is a culture, too. It is not just about years of developing and maintaining a strong distribution system for vaccines, it is about healthcare workers and people realising the importance of the vaccine. The programme in 1985 said “all districts to be covered” and Mishra is one of the reasons the target was met. 

If all districts are getting Covid vaccine today, it is because Mishra and hundreds like her worked relentlessly to seed a culture, the culture of immunisation. 

People make culture. And magnificent influencers, whether a celebrity or the next-door neighbour, strengthen that culture. Both have the same framework of principles to influence:

a) Resolve: It is the determination to work that carries one forward. No paraphernalia, no conveniences yet perseverance made Mishra walk and work every day.

b) Purpose: No matter how many times she had to repeat herself, the nurse kept going back to the families that declined her initially. Her purpose was not to keep a count of how many homes she covered but not to leave anyone uncovered. 

c) Consistency: If you have worked for 30 years without taking a break, without any excuse with the same enthusiasm as you did on Day One, you would have influenced many co-workers in your journey. Consistency in performance, in showing up everyday becomes the reason for success. 

Like the famous cricketer or the next-door nurse, each one of us has the power to influence. If every manager at the office has the power to influence, so does every factory worker. That is what makes the culture of a place. It is not only social media that makes an influencer. It is the resolve, the purpose and the consistency in work that makes an influencer. And, every influencer builds a bridge. 

(Vishakha Singh, author of a forward-thinking course SHIFT, is a business strategist & a design thinking practitioner. She writes at www.habitsforthinking.in, offering insights into the ever-changing business environment.) 
Vishakha Singh is an author of a forward-thinking course SHIFT, is a business strategist & a design thinking practitioner. She writes at www.habitsforthinking.in, offering insights into the ever-changing business environment.
first published: Mar 13, 2021 09:16 am

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