Moneycontrol
Last Updated : Mar 01, 2015 02:07 PM IST | Source: CNBC-TV18

Storyboard: The 'Mauka Mauka' story

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India‘s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.


What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

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First Published on Mar 1, 2015 01:58 pm
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