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Last Updated : Mar 04, 2017 02:57 PM IST | Source: CNBC-TV18

Storyboard: Samsung's latest ad created world record

Storyboard Editor Anant Rangaswami speak to Ranjivjit Singh, Chief Marketing Officer at Samsung India and Sagar Mahabaleshwarkar, Chief Creative Officer, at Cheil India about the thought that went behind Samsung Service campaign and what made it such a huge hit.


This week on Storyboard, Storyboard's Editor, Anant Rangaswami speak to Ranjivjit Singh, Chief Marketing Officer of Samsung India and Sagar Mahabaleshwarkar, Chief Creative Officer, at Cheil India about the thought that went behind Samsung Service campaign and what made it such a huge hit.

Rangaswami also spoke to Stephen Broderick, Managing Partner at FirmDecisions on the need for transparency in media buying in the India market.

Watch videos for more.

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First Published on Mar 4, 2017 02:57 pm
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