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Last Updated : Oct 22, 2015 02:02 PM IST | Source: CNBC-TV18

Storyboard: Poor print advertisements by e-comm companies

Why did we see horrible print advertisements from e-commerce players last week, as the battle began to grab the share of consumers' pockets this festive season? Storyboard Editor Anant Rangaswami discusses this with Arun Iyer, COO, Lowe Lintas, Sukesh Nayak, Executive Creative Director, Ogilvy India and Swapan Seth, Chairman at Equus Red Cell.


Why did we see horrible print advertisements from e-commerce players last week, as the battle began to grab the share of consumers' pockets this festive season? Storyboard Editor Anant Rangaswami discusses this with Arun Iyer, Chief Creative Officer, Lowe Lintas, Sukesh Nayak, Executive Creative Director, Ogilvy India and Swapan Seth, Chairman at Equus Red Cell.

For entire discussion, watch accompanying videos...



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First Published on Oct 22, 2015 01:21 pm
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