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Storyboard: Experts discuss evolution of mobile marketing

Watch the interview of CVL Srinivas, CEO at GroupM South Asia, Hemant Mehta, Managing Director – Media and Digital Chief Strategy Officer at Kantar IMRB, Prasun Basu, President at Nielsen South Asia, and Rohit Dadwal, Managing Director at MMA Asia Pacific with Storyboard Editor, Anant Rangaswami where they discussed about what to ask and what to look for when you are planning a large campaign on mobile marketing.

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