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Last Updated : Apr 30, 2016 01:46 PM IST | Source: CNBC-TV18

Here's how Parle Agro is repositioning Appy Fizz

This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.


This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz. Also, take a look at how Bajaj Auto and Leo Burnett celebrate Bajaj V - The Invincible, the bike made from the metal of the INS Vikrant.

For full show, watch videos

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First Published on Apr 30, 2016 01:46 pm
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