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    HomeNewsTrendsFashion brand Gucci under fire again, this time for selling 'Indy Turban' costing over Rs 56,000

    Fashion brand Gucci under fire again, this time for selling 'Indy Turban' costing over Rs 56,000

    The turban first infuriated people after a white male model was seen endorsing at the Milan Fashion Week last winter.

    Jagyaseni Biswas
    May 19, 2019 / 18:55 IST
    Picture for representation (Image: Wikimedia)

    Gucci is facing backlash from netizens once again for cultural appropriation, this time from the members of the Sikh community. The Italian luxury brand known for experimental fashion, which almost always takes the risqué factor a notch higher, decided to introduce “Indy Full Turbans” as their new cool accessory.

    However, ever since the launch of the turban (head gear) that has a sharp resemblance with the Sikh turbans, it has faced severe flak on Twitter.

    The turban first infuriated people after a white male model was seen endorsing at the Milan Fashion Week last winter. Some even criticised the brand for not using brown models.

    The anger intensified more recently when a Twitter user pointed out that it was being sold on Nordstrom for nearly $800 per piece. The product description read: It is a “gorgeously crafted turban” that “is ready to turn heads while keeping you in comfort as well as trademark style”.

    Now, the Sikhs consider their ‘dastaar’ or turban an article of faith, which typically represents honour and courage and is held in very high regard.

    The controversy comes within just three months of the brand being forced to pull back its “blackface” turtleneck jumpsuit over accusations of racism. Gucci, however, accepted “full accountability” for the cultural appropriation.

    Gucci is yet to address this backlash in public; however, another Twitter user reported that Nordstrom has taken down the turban from its website.

    Jagyaseni Biswas
    Jagyaseni Biswas
    first published: May 19, 2019 06:55 pm

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