The turban first infuriated people after a white male model was seen endorsing at the Milan Fashion Week last winter.
Gucci is facing backlash from netizens once again for cultural appropriation, this time from the members of the Sikh community. The Italian luxury brand known for experimental fashion, which almost always takes the risqué factor a notch higher, decided to introduce “Indy Full Turbans” as their new cool accessory.
However, ever since the launch of the turban (head gear) that has a sharp resemblance with the Sikh turbans, it has faced severe flak on Twitter.
The turban first infuriated people after a white male model was seen endorsing at the Milan Fashion Week last winter. Some even criticised the brand for not using brown models.
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/sOaKgNmgwR
— Harjinder Singh Kukreja (@SinghLions) May 16, 2019
Wow. @Gucci and @Nordstrom are selling turbans as fashion items.
We're attacked and killed for how we look, and now corporations get to profit off that same look?
Feels wrong to me. Your thoughts? https://t.co/Em9UELbkTB— Simran Jeet Singh (@SikhProf) May 15, 2019
This is beyond aggravating. Did someone at @gucci even bother to figure out what a dastaar (turban) means to Sikhs? Did it cross your minds to consider the history behind our identity? My people are discriminated against, even killed, for wearing a turban. pic.twitter.com/G62edSmjhf
— Aasees Kaur (@SouthernSikh) May 14, 2019
Now, the Sikhs consider their ‘dastaar’ or turban an article of faith, which typically represents honour and courage and is held in very high regard.
The controversy comes within just three months of the brand being forced to pull back its “blackface” turtleneck jumpsuit over accusations of racism. Gucci, however, accepted “full accountability” for the cultural appropriation.Gucci is yet to address this backlash in public; however, another Twitter user reported that Nordstrom has taken down the turban from its website.
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Thank you @Nordstrom for stopping the sale of this “turban” !
If there is anything I can do for you I will be very happy to do so.May 16, 2019