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Pay-per-view model is happening in India, but can it mirror international success?

People may not be willing to pay for a single film whose price equals the subscription cost of an OTT platform for a month, say experts. Piracy is another issue in India. For smaller films, the model will bring in more revenues.

August 14, 2020 / 08:59 AM IST

How to bring in revenue when theatres are either shut due to COVID-19 or are playing old content? The global film industry is seeing a few solutions.

One possibility is the pay-per-view or transactional video-on-demand (TVoD) model.

Recently, Disney announced its big-ticket venture Mulan’s release on Disney Plus on September 4, which will be available to subscribers for $30. The film will release on the same date in theatres in markets where cinemas have reopened and where Disney Plus is not available.

There are other experiments with the TVoD model as well.