Over the top (OTT) platform Eros Now will start streaming Gerard Butler-starrer Greenland from March on its newly launched pay per view model called First Day First Show.
Along with Greenland, the platform will be getting more STX Films (film studio producing global content) including Horizon Line, Queenpins, Copshop, American Sole, The Marsh King’s Daughter, Run Rabbit Run, Devotion, Every Note Played, and Memory in India over the next 18 months.
While the platform is starting with Hollywood content slate, Eros Now will also get around eight to 10 Bollywood ventures this year.
"As we produce and distribute films there will be content coming from our own slate of productions. Plus, we are also looking at acquiring," said Pradeep Dwivedi, Chief Executive Officer, ErosSTX India.