Upcoming Webinar :Register now for 'ULIP as an investment during economic recovery' powered by Bajaj Allianz

Laxmii Is Running In Theatres But Unofficially. Here's How

While theatrical rights of Akshay Kumar's Laxmii has not been sold, many single screen theatres across the country have released the film.

Nov 22, 2020 / 02:30 PM IST
Laxmii poster featuring Akshay Kumar and Kiara Advani (Source: Twitter @foxstarhindi)

Laxmii poster featuring Akshay Kumar and Kiara Advani (Source: Twitter @foxstarhindi)

It is not Disney+Hotstar alone that is running Akshay Kumar's Laxmii. Select theatres are also running the film. However, these theatres are not running it officially.

Many single screen theatres across the country have released the film and are running pirated versions of Laxmii in cinemas.

A multiplex chain owner on condition of anonymity said that theatres in tier V and VI markets are running Laxmii illegally. He said that these theatres are small cinemas which do not have good quality projectors and they do not follow any standard of film exhibition.

He also said that such theatres by running Laxmii illegally are supporting piracy, something which the exhibition industry has always opposed.

But many single screen owners are saying that they are finding it difficult to sustain after reopening without big Bollywood films.

Close

COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more
Show

In fact, single screen theatres had requested Akshay Kumar, who has produced the film, to release Laxmii simultaneously on over the top platform, Disney+Hotstar and in single screen cinema halls.

However, when that did not happen many screens resorted to copying the film on a pendrive and running Laxmii unofficially.

And now this is resulting in theatres which are running Laxmii, to pocket the entire collection of the film without sharing it with the distributors as the makers of Laxmii or Disney+Hotstar have not sold the theatrical rights of the film.

It looks like producers and studios will have to shift their focus from multiplexes to single screen as the latter is comfortable with a simultaneous release on online streaming platforms.

Plus, an official release will also put a stop to theatres running pirated versions of films.

In times of COVID-19, both producers and theatres will have to show flexibility as dearth of content will remain a challenge for some time.

After the first Bollywood release post the lockdown, Suraj Pe Mangal Bhari, theatres have no new Bollywood film to run.

Even for December, theatres are unsure about content as producers have not announced release dates if upcoming films.

Big films like Akshay Kumar's Sooryavanshi and Ranveer Singh-starrer 83 will be releasing next year.

Only Hollywood content like Tenet and Wonder Woman are big releases that theatres are awaiting.

However, Hollywood films are not attractive content for many single screen cinemas. This means the struggle for them will continue until a big Bollywood venture hits the big screen.
Maryam Farooqui
first published: Nov 22, 2020 02:30 pm

stay updated

Get Daily News on your Browser
Sections