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Be it Snap or OTTs, everyone's in the race to make India originals. Here's why

Demand for original content will double by 2023, according to a recent FICCI-EY report.

March 28, 2021 / 02:17 PM IST

It's not just streaming platforms like Netflix and Amazon Prime Video that are producing more original content for the Indian audience.

A messaging platform like Snapchat is also betting big on India originals.

Snap, the parent company of Snapchat, launched its first India original on March 27 and has plans to launch more local content soon.

While making original content for India is not new, Snap's entry in this space does make us wonder why everyone's investing in producing India originals.