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Amazon Prime Video to start advertising with India-New Zealand cricket series

The over the top (OTT) platform will have ads on its content for the first time.

November 11, 2022 / 05:48 PM IST
Representative image

Representative image

Streaming platform Amazon Prime Video will get advertisers on board for the upcoming India's tour of New Zealand cricket series.

The over the top (OTT) platform will have ads on its content for the first time, with Airtel Xstream Fiber as the presenting sponsor of the six limited overs international matches. MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors and brands like AMFI and DBS will advertise during the tournament.

As a part of the multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats will be available on Prime Video India.

Chaitanya Divan, head of sports, Prime Video, India said that after discussion with a lot of partners they are going to offer ads because Amazon has an advertising business and many of their partners want to reach out to the customer base of Prime Video.