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Last Updated : Dec 09, 2018 09:39 PM IST | Source: Moneycontrol.com

Nita Ambani visits Swadesh Bazaar - supporting 108 traditional Indian crafts

Swadesh Bazaar is a unique concept initiated by Reliance Foundation to encourage the craftsmanship of traditional Indian artisans, especially for indigenous crafts that need conservation and revival.

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In one of the key highlights of the pre-wedding functions of her daughter Isha Ambani with Anand Piramal, Nita Ambani, Chairperson of Reliance Foundation and Isha visited Swadesh Bazaar, a curated showcase of 108 traditional Indian crafts and art forms, that were on display for national and international guests attending the pre-wedding functions.

Swadesh Bazaar is a unique concept initiated by Reliance Foundation to encourage craftsmanship of traditional Indian artisans, especially for indigenous crafts that need conservation and revival. Reliance Foundation has been supporting these arts and crafts over the years and aims to broaden and deepen its support to the goals of Swadesh Bazaar on a bigger and more sustainable scale in the future.

Presenting their art were master craftsmen and craftswomen themselves, who are keeping these traditional crafts alive. The whole exhibit created an interesting experience as also an immersion into the India’s cultural heritage for the national and international guests, comprising of connoisseurs and several influential leaders from the world of business, arts and different walks of life.

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Artisan families, master craftsmen and craftswomen showcased their indigenous technique and products of weaving like Jamdani from West Bengal; Patola from Gujarat; Pashmina Kani from Kashmir; Kota Weaving, Chanderi weaving and Maheshwari from Madhya Pradesh; Mekhla Chador of Assam among several others.

Showcasing some very intricate hand embroidery artists of Kantha from West Bengal; Chamba Rumal from Himachal Pradesh; Sujuni embroidery from Bihar; Gara Embroidery of the Parsi community; Crochet; Kashidakari from Kashmir; Embroideries of Kuchch; Phulkari from Punjab and Gota Patti from Rajasthan.

From the world renowned Kanjeevaram, Chkankari, Bandhej and Leheriya; there were exhibits of the popularity-gaining printed fabrics of Bagru Dabu, Bagh, Kalamkari and Ajrak.

Swadesh Bazaar highlighted the beauty of traditional Indian crafts that the Reliance Foundation has been unstintingly supporting over the years.

Swadesh Bazaar seeks to become a unique exhibit that not just provides livelihoods to thousands of artisans, but also gives them an opportunity to showcase rare works from every nook and corner of India, for people’s interest, appreciation and support.

Disclaimer: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust which controls Network18 Media & Investments Ltd.

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First Published on Dec 9, 2018 09:31 pm
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